The North American market has been the stronghold of Xbox 360. It was out far before the competition and as a native company many found Microsoft’s new video game console to be a trustworthy product. Xbox 360 has been the most sold console in the USA since the launch, but Nintendo has ended that era according to NDP Research. After only 20 months on the market it has sold 10.9 million Nintendo Wii consoles throughout the USA. This is just thousands more than the number of Xbox 360 consoles sold in the USA, which has been on the market for 32 months. I think we can conclude that Nintendo was right not to get involved in the tech war between Microsoft and Sony.