NVIDIA partners were a lot better prepared before this, the third incarnation of Fermi, launch. Fresh product photos of MSI N465GTX Twin Frozr II Gold Edition have appeared with a shiny cooler for tackling the high heat output of the card.
GeForce GTX 465 may have been pictured in a positive light for its overall performance and fair pricing, about the same as Radeon HD 5850, but power consumption and heat is another, worse story, something which MSI is trying to remedy with the Twin Frozr II cooler.
The clock frequencies are stock but the card should run a lot cooler with the all-copper cooler sporting four big heatpipes and two large fans. Military grade components and voltage tweaking are available to appeal to overclockers.