Motorola has a quarter of the world mobile phone market and is thus a power to reckon with. The last few months haven’t been that good to Motorola though, which has lead to that it has lowered its expected revenue for the first quarter with one billion dollars. The company has tried to increase its market shares through aggressive pricing and campaigns. This has led to that Motorola has been losing money in both lower and top segments of the market. To stop this process it will reorganize and buy back 2 billion stocks, on top of the 7.5 billion it was already planning. The reason for the large drawback is due to its inability to follow up what Razer started, with more unique and innovative phones.