Intel changes it appearance

Intel will from today update and exchange all of its logotypes, even the original Intel logo with the lowered e which has has been around since day 1, will be updated to fit today’s modern world. The least to say well known logotype and slogan ”Intel inside” will also be updated and from now on the official slogan of the company will be ”Leap ahead”. The new slogan is suppose to be a better representation for the company and give a better description of what Intel is and what it as a company is trying to achieve. Below you will find a draft from Intel’s pressrelease and a picture of the new logo.

Intel has been driving a fundamental shift in its approach to the market that began with the development of the Intel® Centrino® mobile technology platform. The company reorganized itself around the platform model last year, and is now focused on four key market segment opportunities: mobile, digital home, enterprise and health. The company has also announced that it will deliver a new platform for the digital home — Intel® Viiv(tm) technology — in early 2006.

With the coming launch of new brands such as Intel Viiv technology, the new branding system simplifies and unifies the look and feel across Intel products and platforms in an effort to better communicate important characteristics and value to consumers. The system includes new logos for Intel Viiv technology and Intel Centrino mobile technology, and re-designed logos for individual processors, chipsets, motherboards and other Intel technologies. Each product logo also incorporates the new Intel logo.

Source: Intel