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Creative has launched a new audio product and this time it’s a pair of earphones that will lure consumers with a minimalistic design and high quality sound. Creative Aurvana Air sports a light and flexible loop that goes around the ear for best comfort. The buds comes with 15.5mm Neodymium magnets and has a frequency range of 20Hz to 20kHz. Creative targets the fastidious users and as light as they maybe, just as expensive are they with a MSRP of £169.99.


More information in Creative’s press release;



Creative Expands Award-Winning Aurvana® Earphone Family with the Elegant Aurvana® Air


2009 Red Dot Design Award Winner Features Premium Comfort Fit and Superlative Audio Performance


Milpitas, California – 19 May 2009 – Creative Technology Ltd., today announced an exciting new addition to its award-winning Creative Aurvana® family of designer earphones and headphones — the Creative Aurvana Air earphones. Combining premium comfort fit with exceptional audio performance, the elegant Creative Aurvana Air is an avant-garde acoustic masterpiece. It is a winner for product design in Entertainment Technology at the prestigious German-based ”red dot award : product design 2009”, which recognizes outstanding product designs for their innovativeness, functionality and quality standards.



Crafted with precision, the Creative Aurvana Air’s EaseFit™ ear-hook design provides listeners with superior comfort over long hours of extended use. Its lightweight Flexnium™ ear-hook leverages on Nickel-Titanium alloy (Shape Memory Metal) for a flexible and robust design while an inert coating renders it safe on sensitive ears. A soft rubber tip completes the design for a comfortable fit. This precise design is well complemented by the Creative Aurvana Air’s luxurious champagne-gold finishing and polished metal accent that lends an air of timeless sophistication.


Powerful Neodymium magnet with ultra-thin drivers and acoustically-tuned Bass-Slots deliver a visceral acoustic performance. Combine this with the pristine delivery from high-purity OFC cabling and gold-plated plug makes the Creative Aurvana Air ideal for the digital entertainment needs for all users while they engage in active pursuits. The Creative Aurvana Air incorporates an intuitive cable-fit slider to manage excess cable and includes two pairs of foam ear cushions and an elegant leather pouch for storage and travel.


Key Features of Creative Aurvana Air



  • Intuitive EaseFit™ ear-hook design is easy to wear and provides the listener with maximum level of comfort even with long hours of extended wear. The ear-hook is also designed to adhere securely to the listener’s ears while he/she engages in active pursuits
  • Advanced Flexnium™ ear-hooks with Nickel-Titanium alloy (Shape Memory Metal) retain their shapes when flexed or bent; while an inert coating makes them safe on Nickel-sensitive ears
  • Powerful Neodymium magnet drivers with ultra-slim high performance diaphragms which reduce distortion and deliver excellent sonic performance
  • Acoustically-tuned Bass-Slots deliver a tight and extended bass
  • Clear audio performance from high-purity Oxygen-Free Copper (OFC) cable and gold-plated plug
  • Superior thermoplastic elastomer-coated cable that is designed to resist tangling and to significantly reduce contact noises. The cable-fit slider allows listeners to manage loose cables for a better listening experience.
  • A compact leather pouch with cable management holder for easy storage

Audio Specifications of Creative Aurvana Air



  • 15.5mm Neodymium magnet with high performance diaphragm drivers
  • Frequency response of 20Hz ~ 20kHz
  • Impedance of 32 ohms
  • Sensitivity of 102dB/mW at 1kHz
  • Cable length of 1.2m Oxygen-Free Copper (OFC) wires

Pricing and Availability
The Creative Aurvana Air will be available at the online store at creative.com/shop from mid May 2009 onwards at the suggested retail price of £169.99.


For more information about the Creative Aurvana Air, please visit www.creative-aurvana.com

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