Apple is never late with hyping its own products to the absolute limit and if that means it has to deliver a few punches towards the competition it is not a problem. That was preceisely what Apple did when it launched the first version of Mac mini with ATI’s Radeon 9200 32MB graphics circuit. First of all it showered this circuit with praise, which it hardly deserves, and in the same text it compared ATI’s circuit to Intel’s integrated GMA900 graphics circuit and said that it only stole performance and bandwidth from the rest of the system. This is what the campaign said:
”Go ahead, just try to play Halo on a budget PC. Most say they’re good for 2D games only. That’s because an “integrated Intel graphics” chip steals power from the CPU and siphons off memory from system-level RAM. You’d have to buy an extra card to get the graphics performance of Mac mini, and some cheaper PCs don’t even have an open slot to let you add one.”
If we then take a look at Apple’s marketing for Intel Mac mini that, like a gift form God, use Intel’s integrated graphics circuit, this time GMA950 that is hardly much better.
”Mac mini features a graphics processor integrated into the system, and one that’s no slouch, to boot. The Intel GMA950 graphics supports Tiger Core Graphics and the latest 3D games. It shares fast 667MHz memory with the Intel Core processor, for an incredible value proposition.”
Apple has really made a mess here and received critique from all over the Internet for this statement about the poor graphics circuit it has chosen to use. It is pretty clear that the switch to Intel, wasn’t all good, at least according to Apple.
Source: DailyTech
