Apple is one of the leading companies when it comes to industrial design, and have been able to gather quite a following thanks to that. But it’s rarely a designer considers what the inside of the product. For example, Apple MacBook Air is the thinnest laptop on the market, which points to that Apple had to refine its manufacturing design, but when a group of engineers from several large Japanese PC manufacturers decided to dissect Apple’s latest creation, they were anything but impressed. The internal design of MacBook Air didn’t look like anything they’ve seen before, but not in a good way.
Apple has managed to keep the size minimal, no doubt about that, but at the same time, used unnecessarily expensive manufacturing methods. One of the major reasons for this might be that it’s not Apple that makes the laptops, but at the same time it comes as a bit of a surprise that the interior was so poorly designed.
”Based on the results of our teardown project, we guess Apple is not paying much attention to both workmanship of the hardware design and comprehensive cost reduction. The company seems to have focused on aspects, where its expertise lies, such as external appearance, software and user interfaces.”
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