AMD has been living in Intel’s shadow since the beginning. Over the latest years it has had a hard time measuring up in performance and even if it may be able to reach up in the near future things are looking up. During the last quarter the company increased its market shares with 2 percentages.
AMD is far from the sales volume or margins that Intel has, but in Q2 2011 it took 19.4% of the global x86 market, which is certainly good news for AMD.
Last year it was down to 17.8% and increased to 18.2% in Q1 2011, but after the launch of its first Fusion circuits and a successful follow-up with AMD Llano things are looking up. AMD increased its shares by a percentage, while Intel lost just as much, and according to Mercury Research it dropped below 80%, at ”only” 79.9%. This can be compared to 81.3% in Q2 2010 or 81% in Q1 2011.
|Q2 2010||Q1 2011||Q2 2011|
Market shares on the global x86 market
The key to AMD’s increased shares is the energy efficient Fusion circuits with Ontario and Zacate leading them. According to Mercury Research the sales of both Fusion E and the new Fusion A processors are going so well for notebooks that AMD increased 10% in this segment, which made it possible to reduce the distance to Intel. AMD has already revealed that its new APUs makes up 70% of all sales in notebooks and the equivalent number for its total processor sales is 40%.
At the same time Intel’s Sandy Bridge architecture have been a huge success that despite chipset problems are expected to make up two thirds of all sold processors from Intel in 2011.
AMD’s three major processor launches in 2011
AMD Fusion E series took aim for netbooks and other energy efficient budget systems. It slapped Intel Atom silly and offered the first integrated graphics with DirectX 11.
AMD A series, also known as Llano, launched in June and turned upside down on our expectations of performance in integrated GPUs, which resulted in some well deserved awards.
The last big launch for 2011 will come some time in September/October when AMD will launch the Bulldozer architecture. The new Zambezi processors are expected to go up against the fastest Sandy Bridge processors in the mid-range, a fight that can really affect the market shares.